Just like magnetic-stripe cards, EMV cards are processed for payment in two steps: card reading and transaction verification. However, with EMV cards you will no longer have to swipe in the right direction. Chip cards are read in a different way. Instead of swiping your card, you are going to do what is called ‘card dipping’ instead, which means inserting your card into a terminal slot and waiting for it to process.
When an EMV card is dipped, data flows between the card chip and the issuing financial institution to verify the card’s legitimacy and create an unique transaction data. This process isn’t as quite as quick as a magnetic-stripe swipe, so a little bit of patience will be involved.
Card dipping may not be the only option. EMV cards can also support contactless card reading, Also known as NFC or Near Field Communication. Instead of dipping or swiping, NFC-equipped cards are tapped against a terminal scanner that can pick up the card data from the embedded computer chip. However, in the U.S., most financial instructions are issuing contact cards at least at first. Right now, the first step is to successfully integrate EMV cards into the U.S. shopping scene.
Harbortouch America can help you transition to the new EMV technology with FREE EMV card readers for any new merchant pos system account.